Maruti Suzuki NEXA Completes 8 Years, Know The Company Sells These Famous Cars
Maruti Suzuki NEXA: The country's largest automobile manufacturer Maruti Suzuki's premium retail network "Nexa" (NEXA) has completed its 8 years. This network was established in 2015, with the main objective of offering innovative and intelligent technology based products. In this span of eight years, Nexa has managed to carve out a niche for itself among more than two million customers. Its OEM has more than 460 modern Nexa showrooms in more than 280 cities across the country.
Let us tell you that NEXA now has eight products in its portfolio. Which also includes the launch of Invicto MPV. Other models sold under this premium series include vehicles such as the Baleno premium hatchback, the Ciaz mid-size sedan and four SUVs – the Grand Vitara, Jimny, Franks and the Ignis etc. Apart from this, the XL6 is also present in another MPV in the lineup.
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Famous company Maruti says. that NEXA is a pioneer in the SUV segment with Hybrid technology and AllGrip off-road SUVs. With the help of NEXA models, the overall sales of the brand have increased significantly. From contributing 5 per cent in the first year of operations in 2015, it has contributed more than 31 per cent in Q1 FY23-24.
The premium retail chain started with the sale of "S-Cross" and "Baleno" before the launch of the Nexa Showroom in 2015. These models are currently discontinued. And the facelift model of "Baleno" has now been made available to the customers by the company. In the year 2017, Maruti Nexa added "Ignis" and "Ciaz" to its portfolio. While "XL6" was launched in 2019. After this, in the year 2023, the company has also added three models in which – “Fronx”, “Jimny” and “Invicto”.
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Let us tell you that the brand also provides many different digital services for the convenience of its customers. This includes a digital car buying experience, end-to-end car financing solutions, the industry's first Augmented Reality (AR) car showcase technology and the Metaverse Experience at Nexaverse. In addition to providing unique experiences to its customers, the brand has also partnered with various major fashion events such as Lakme Fashion Week and premium properties such as IIFA Awards, Sunburn, Supersonic and Lollapalooza.