Yuva Patrkaar, New Delhi : Hero Motocorp, the country's largest two-wheeler maker, has set a target of achieving 30 per cent of its sales on the digital platform by 2030. Along with this, the goal of the company is. That by 2030 there should be 30 percent participation of women in the organization. Hero MotoCorp Executive Chairman Pawan Munjal said in the company's annual report for 2022-23. That we have set a target of achieving 30 per cent sales through digital channels by 2030.

According to the information, last year Hero Motocorp sold a total of 53 lakh two-wheelers. At the same time, the company has also enhanced the user interface of its digital channels. Which has emerged as a preferred destination for the pre and post purchase needs of the customers. Munjal said the company has made significant investments in upgrading its information technology systems, adopting advanced analytics and artificial intelligence (AI) tools, and implementing automated technology.

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He also said that our flagship project 'Digital Factory Lighthouse' set up at the manufacturing facility in Tirupati, Andhra Pradesh aims to increase production by 20% by the end of the current financial year. Munjal said that given the country's young population, strong economic growth potential of rural and semi-urban areas, easy access to credit and increasing demand for last-mile connectivity, we are confident that Hero MotoCorp will be successful in 2023-24. Will show his proper path for.

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It continues to invest in brand building, new product launches and network sector in this competitive global market. Munjal also informed that we as the world's largest two wheeler manufacturer have long term plans to establish our presence in new markets and increase our share in existing markets.

Company plans. That they intend to make their internal combustion engine (ICE) and electric vehicle (EV) products more price-centric. He also said that our goal is That in 2023-24 we produce more than 65 lakh two wheelers.

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