Kia Motors: Kia Received 'Brand Design Language' Honor at 2024 Car Design Awards Ceremony, Know Complete News

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Kia EV9

Kia EV9: South Korean auto manufacturer Kia Corporation (Kia) was honored at the 2024 Car Design Awards ceremony, receiving the award under the ‘Brand Design Language’ category. As part of its brand relaunch, Kia revealed its new design language, ‘Opposites United’ for 2021. This design language has three dimensions; Uses tension, harmony and mobility to create new viewing angles and develop new ideas inspired by contradictory forces experienced in everyday life.

What is ‘Opposites United’ design?

Kia says it was recognized for inspiring the Consistency Design dimension by launching different product designs under the ‘Opposites United’ design language. “With its Opposite United philosophy, Kia Design has adopted a non-conformist approach aimed at inspiring change, unafraid to take risks. Unexpected at first glance, Kia's new models break with long-established cosmetic parameters to introduce a completely new and advanced formal language.

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The jury board said

The jury board of the Car Design Award 2024 said, "A tireless innovation to establish a new identity." Among Kia's new vehicles recently recognized for its outstanding design, the EV9 won two of the world's top 3 automobile awards, including '2024 World Car of the Year' and '2024 North American Car, Utility and Truck of the Year'. The Year' is included. Kia also won the iF Design Award, with the EV9 winning Prestigious Gold.

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The company's designer said

“Embracing the spirit of Opposites United, Kia Design seeks to harness the power of design to shape a future of mobility that is both innovative and sustainable,” said Karim Habib, Executive Vice President and Head of Kia Global Design. " "Since its inception in the 1980s, the Car Design Awards has served as global acknowledgment for the best concept cars, production vehicles and design teams responsible for distinctive design language.

Award Ceremony

The jury, consisting of journalists from internationally renowned automotive and design magazines. The selection features only 10 production car and 10 concept car projects from last year, as well as the design language of only 5 brands. Who are considered as finalists. The winners of the 2024 Car Design Awards were announced at a ceremony at the ADI Design Museum in Milan during this year's Milan Design Week. Karim Habib, Head of Global Design and Executive Vice President of Kia, attended the ceremony on behalf of Kia Design to receive the award.

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Publish Date: April 22, 2024

Posted By Rahul Bhardwaj

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